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We’ve all been there.
You start a web design, video series or brand refresh, excited about the possibilities. Then, a few weeks in… things start going sideways.
🧐 The first draft looks nothing like what you envisioned.
🫣 Decision-makers have opinions—on details that were decided weeks ago.
😬 You realize (too late) that you don't have key assets, like high-res photos or a brand guide.
😭 The deadline is creeping up, but you're nowhere close to a final product.
Sound familiar?
This happens all the time—and usually it's not because the vendor isn’t talented, but because expectations weren’t fully aligned from the start.
The Fix: A Simple Creative Brief
The easiest way to avoid endless revisions, scope creep, and last-minute surprises is to start every project with a creative brief.
Think of it as a one-page roadmap that makes sure everyone is on the same page before any design, development, or production work begins.
I always recommend creating your brief before choosing a vendor because it:
✅ Forces you to get clear on what you want so you’re not figuring it out mid-project.
✅ Attracts the right vendors by laying out what you need upfront.
✅ Gets decision-makers aligned early so no one throws in big changes last minute.
✅ Helps translate what’s in your head to the creative team so they can deliver on your vision.
Try My Creative Brief Template
To make this easy, I’ve put together a plug-and-play creative brief template that you can use for websites, branding, video, design projects, and more.
Try it out and let me know what you think!